What is Media Combustion?

Media Combustion helps founders clarify marketing through guided audits, explore industries, assess engagement tiers, and plan growth across 26 pages.

Step 2 — Before You Execute

Marketing Clarity + Strategy

Know What to Do Next.

Marketing Clarity + Strategy gives you a practical picture of where your marketing stands, what deserves attention first, and what your next 90 days should look like. The goal is not to produce an enormous corporate strategy report — it's to create a focused, usable marketing blueprint for your business.

$1,500 CAD

One-time · 2-3 weeks turnaround

Start Marketing Clarity + Strategy — $1,500 CAD

We help you figure out what deserves your attention before you spend more money executing marketing. The strategy belongs to you — whether you execute internally, continue with Media Combustion, use another provider, or delay execution.

What's Included

A focused strategic engagement.

Strategic Review

A comprehensive review of your brand, messaging, website, digital presence, social media, content, Google presence, customer journey, consistency, campaigns, systems and competitive positioning — based on the information and access provided.

Brand Foundation + Initial Brand Kit

A practical brand foundation built on your existing brand — positioning, audience, messaging, tone, and basic visual/messaging direction.

Marketing Strategy + 90-Day Plan

Clear marketing objectives, priority channels, content direction, and a phased 90-day plan (Foundation, Build + Launch, Optimize + Grow) customized to your business.

90-Day Marketing Calendar

A high-level implementation calendar with content themes, campaign timing, key dates, and sequencing — a strategic tool, not finished execution.

60 minutes Strategy Walkthrough

A live Zoom session with Anne-Marie to review findings, walk through the strategy and plan, answer questions, and discuss implementation options. Includes one round of minor clarification edits.

Master Document

One professionally designed document — the Marketing Clarity + 90-Day Blueprint — you keep regardless of what you do next.

Turnaround

2-3 weeks from completed intake and receipt of required materials.

Strategic Review

A clear picture of where your marketing stands.

Based on the information, assets and access you provide during intake — not access to systems or data you haven't supplied.

Brand positioningMessagingWebsiteDigital presenceSocial mediaContentGoogle presenceCustomer journeyBrand consistencyCurrent campaignsExisting marketing systemsCompetitive positioningLead-generation opportunitiesKey gapsPriority opportunities

The Deliverable

Marketing Clarity + 90-Day Blueprint.

One master document, professionally designed, with the following sections.

1. Executive Summary

·Where the business is today
·Biggest marketing issues
·Biggest opportunities
·Most important priorities
·Recommended direction

2. Current-State Marketing Review

·What's working
·What's inconsistent
·What's missing
·What's unclear
·What should continue
·What should improve
·What should stop or be deprioritized
·Immediate opportunities

3. Brand Foundation

·Positioning
·Who the business serves
·What it does
·What makes it different
·Primary value proposition
·Primary audience, needs, problems
·Core message and supporting messages
·Key themes and tone of voice
·Primary calls to action

4. Initial Brand Kit

·Existing logo usage
·Primary colours
·Typography
·Tone of voice
·Basic visual direction
·Messaging direction and content themes
·Short company description
·Basic brand consistency guidance

5. Marketing Strategy

·Marketing objectives
·Priority audiences
·Core messages
·Priority channels
·Content direction
·Digital presence priorities
·Campaign opportunities
·Lead-generation opportunities
·Customer journey priorities
·Marketing systems that need improvement
·Recommended focus
·Things NOT to prioritize yet

6. First 30 Days

·3–5 high-priority actions
·Objective and why it matters
·Priority and suggested timing
·Owner and dependencies

7. 90-Day Plan

·Days 1–30: Foundation — clarify, fix, organize, prepare
·Days 31–60: Build + Launch — begin priority marketing activity
·Days 61–90: Optimize + Grow — review, improve, expand

8. 90-Day Marketing Calendar

·Content themes
·Campaign timing
·Important business dates
·Website priorities
·Social direction
·Email opportunities
·Google Business Profile activity
·Promotions and lead-generation initiatives
·Review and reporting dates

9. Measurement

·Leads and qualified inquiries
·Website conversions
·Email growth and engagement
·Campaign response
·Bookings and sales opportunities
·Customer acquisition indicators

10. Next Steps

·Implement internally
·Use another provider
·Delegate to Media Combustion

Scope at This Level

Focused strategic engagement — not a full rebrand or execution.

Marketing Clarity + Strategy is based on the information, assets and access provided during intake. It does not automatically include:

Full rebrandingNew logo designExtensive customer interviewsLarge-scale market researchTechnical SEO auditPaid-media account restructuringWebsite redesignNew website copy for every pageFully written social calendarsFinished campaign creativePhotographyVideo productionImplementationAutomation buildsCRM implementation

These may be recommended or separately scoped where appropriate.

How It Works