From chaos to a
marketing system.
Five stages. Each one moves the work from scattered to systematic — and keeps it moving.
Discover
Understand where the business stands today.
- 01Business, goals and customers
- 02Brand and current marketing
- 03Existing assets and internal resources
- 04Challenges and opportunities
Clarify
Decide what matters and what doesn't.
- 01Positioning and messaging
- 02Priorities and channels
- 03Content direction
- 04Marketing goals
Build
Create the plan, systems and assets.
- 01Marketing plan and campaign structure
- 02Content systems and calendar
- 03Templates and workflows
- 04Creative direction and assets
Execute
Get the work done — and keep it moving.
- 01Create and publish
- 02Coordinate and launch
- 03Follow through
- 04Keep marketing moving
Improve
Review, refine and continue building.
- 01Review what's working
- 02Identify what should change
- 03Improve systems and refine content
- 04Adjust priorities and keep going
Full Marketing
Delegation
Your External Marketing Department.
For companies that need ongoing marketing capability but don't want to hire and manage an entire internal department. Media Combustion works with you to establish priorities, build the marketing rhythm, create the assets and keep execution moving. Depending on the engagement, Full Marketing Delegation can combine strategy, planning, content, creative, digital presence, campaigns, systems, coordination, execution and reporting. The exact scope is customized to the client.
Our flagship Full Marketing Delegation model gives growing businesses access to an intelligence-led marketing function without having to build and manage an internal marketing department.
Depending on the engagement, Media Combustion may execute work directly, coordinate trusted specialists, or work alongside vendors and professionals the client already uses. The goal is not to own every marketing discipline internally. The goal is to provide one strategic direction and keep the entire marketing system coordinated.
The business owner stays informed without having to personally manage every marketing specialist, platform and task.